Demand Manager

About the Course

This course prepares demand managers to effectively manage customer requests, facilitate capacity planning, and drive discovery processes. Learn how to optimize upstream workflows, make data-driven decisions, and improve product-market fit using Kanban principles.

Who Should Attend?

• Professionals responsible for managing customer requests and discovery processes
• Those involved in capacity planning, prioritization, and business analysis
• Product owners looking to scale their skills and advance their careers
• Individuals responsible for requirements definition, risk analysis, and customer negotiation

Key Objectives

• Understand the role and impact of a demand manager
• Learn to manage the upstream workflow and lead triage effectively
• Apply Kanban operational and management practices
• Visualize discovery workflows to optimize decision-making
• Utilize real options and risk assessment frameworks for better governance
• Implement key metrics to manage investment decisions
• Drive continuous improvement with effective feedback loops
• Lead replenishment, options review, delivery planning, and strategy review
• Improve product-market fit using the Fit for Purpose (F4P) framework
• Apply F4P principles to enhance product and service design

Course Outcomes

• Build confidence in leading customer interactions and negotiations
• Make data-driven decisions that align teams and create shared understanding
• Implement governance policies and metrics for upstream workflow optimization
• Enhance value as a manager in a self-organizing environment
• Achieve measurable business impact:
  • 50-80% waste reduction
  • 2x-10x productivity improvement