Creating Fit for Purpose Products (KPP1)

Summary

The "Creating Fit for Purpose Products" course equips professionals with the skills to identify and define value in their products by understanding complex market dynamics and customer needs. Utilizing the Kanban Method, Enterprise Services Planning, and the Fit-for-Purpose Framework, participants will learn to segment markets, create customer personas, and define product requirements that are finely tuned to meet customer purposes. This course provides a comprehensive approach to optimizing products for modern consumers and maximizing market fit.

Objectives:

• Learn to segment markets by customer purpose and create detailed personas.
• Understand and apply the Fit-for-Purpose Framework to define and optimize product features.
• Explore business domain modeling and use it to map product requirements to market segments.
• Analyze customer experience through both narrative and data-driven methods.
• Develop strategies to enhance product-market fit using the Fitness Target Matrix.

Is This Course Right for Me?

This course is ideal for:

• Product owners looking to enhance their product definition and market alignment.
• Product managers aiming to optimize product features and functionality based on customer needs.
• Strategic decision-makers responsible for product development and market segmentation.
• Professionals interested in improving feature selection and understanding market demands.

What Will You Do Differently Next Monday?

• Segment Markets Effectively: Apply new techniques to segment your markets by customer purpose, allowing for more targeted and effective product development.
• Create Detailed Personas: Use detailed customer personas to guide your product design and development, ensuring your products meet real customer needs.
• Optimize Product Features: Implement the Fit-for-Purpose Framework to refine and optimize your product features, increasing their value and appeal.
• Analyze Customer Experience: Utilize narrative approaches and data-driven methods to gain deeper insights into your customers' experiences and improve satisfaction.
• Strategic Product Planning: Use the Fitness Target Matrix to focus your investments and experimentation on the most valuable aspects of your product, enhancing its overall market fit.

Schedule:

The course will run Monday to Wednesday with a half-session on Wednesday.

Monday: 4-hour session

Tuesday: 4-hour session

Wednesday: 2-hour session

Wednesday afternoon the course Enterprise Services Planning Tools (KPP2) begins. If interested in joining both courses, check out the https://djaa.com/catalogue/30-kanban-product-professional-bundle/region…; style="box-sizing: border-box; background: none transparent; color: rgb(128, 33, 126); font-size: inherit; font-family: inherit; font-weight: inherit; line-height: inherit; font-style: inherit; box-shadow: none; border: none; letter-spacing: inherit; text-transform: inherit; transition: color 0.1s linear, background-color 0.1s linear, opacity 0.2s linear !important; text-shadow: none !important; outline: 0px !important;">course bundle.

Note: Participants should allocate time for self-paced learning when planning for the course.