Fit For Purpose

This course takes place Live & Online.

This class will offer you significant new insights into how to optimize the effectiveness of your business, to produce fit-for-purpose products and services that delight your customers, making them loyal to your brand and increasing your share, revenues and margins.

Become better at understanding customers in order to design and deliver fit for purpose solutions. This is a 2-day course.

Who Should Attend

This class is for executives and decision makers who set strategy and choose the portfolio of products and services offered. It is appropriate for anyone performing the following functions: strategic planning; strategic marketing; market research; product management; product design; service design; product ownership; and portfolio management.

There are no specific prerequisites for this class. It is recommended that attendees have a business background or a role in marketing, strategic planning or portfolio management.

Course Objectives

• Understand that all products or services have design, implementation and service delivery elements.
• Recognize and define or describe a customer purpose.
• Learn how to segment your market based on customer purpose.
• Understand the 4 types of metrics: Fitness Criteria (used to select your product or service in the market); general health indicators; improvement drivers and vanity metrics.
• Learn how to report F4P Card surveys using the Fitness Box Score method.
• Understand the two ways of learning your customers’ purposes: customer narrative relayed from frontline staff – “flying visually”; and using the F4P Card market research tool – “flying on instruments”.

Certifications

This course has been accredited by the https://www.kanban.university/"; rel="noopener noreferrer" style="color: rgb(18, 83, 173); box-sizing: border-box;" target="_blank">Kanban University. Participants will receive a certificate of completion for the Fit for Purpose course.

About The Trainer

Kirill Klimov is a Kanban University Accredited Kanban Trainer (AKT) who helps organisations use modern management methods and frameworks to drive change.

He is an accomplished technology leader with over 20 years of experience encompassing software engineering, product delivery, operational excellence, and driving enterprise transformations.

You can read more about Kirill on https://www.linkedin.com/in/kirillklimov/"; rel="nofollow" style="color: rgb(18, 83, 173); box-sizing: border-box;">LinkedIn and you can https://www.thescrummaster.co.uk/contact/"; style="color: rgb(18, 83, 173); box-sizing: border-box;">contact him.

https://www.thescrummaster.co.uk/TrustPilotReviews"; style="text-decoration-line: underline; outline: 0px;" target="_blank">https://www.thescrummaster.co.uk/wp-content/uploads/2020/05/trustpilot-…; srcset="https://www.thescrummaster.co.uk/wp-content/uploads/2020/05/trustpilot-… 1000w, https://www.thescrummaster.co.uk/wp-content/uploads/2020/05/trustpilot-… 300w, https://www.thescrummaster.co.uk/wp-content/uploads/2020/05/trustpilot-… 768w, https://www.thescrummaster.co.uk/wp-content/uploads/2020/05/trustpilot-… 100w, https://www.thescrummaster.co.uk/wp-content/uploads/2020/05/trustpilot-… 862w, https://www.thescrummaster.co.uk/wp-content/uploads/2020/05/trustpilot-… 600w" style="box-sizing: border-box; vertical-align: middle; border: 0px; clear: both; display: block; margin: 0px auto 1.313em; transform: translate3d(0px, 0px, 0px);">

https://www.thescrummaster.co.uk/GoogleReview"; target="_blank">https://www.thescrummaster.co.uk/wp-content/uploads/2020/05/google-bann…; srcset="https://www.thescrummaster.co.uk/wp-content/uploads/2020/05/google-bann… 1000w, https://www.thescrummaster.co.uk/wp-content/uploads/2020/05/google-bann… 300w, https://www.thescrummaster.co.uk/wp-content/uploads/2020/05/google-bann… 768w, https://www.thescrummaster.co.uk/wp-content/uploads/2020/05/google-bann… 100w, https://www.thescrummaster.co.uk/wp-content/uploads/2020/05/google-bann… 862w, https://www.thescrummaster.co.uk/wp-content/uploads/2020/05/google-bann… 600w" style="box-sizing: border-box; vertical-align: middle; border: 0px; clear: both; display: block; margin: 0px auto 1.313em; transform: translate3d(0px, 0px, 0px);">Venue / Location

This will be a Live Virtual Remote / Online class. You can find out more https://www.thescrummaster.co.uk/live-virtual-class-lvc/"; style="color: rgb(18, 83, 173); box-sizing: border-box;">here.

You will attend online and be able to see, hear and interact with the trainer and the other attendees. The format and structure of the course remain unchanged and we cover all the same material and topics as if you were attending in person.

Attendees will interact throughout joining in discussions and taking part in group activities and exercises. Lessons are be broken down into short sections followed by a break to allow regular time away from the screen.

The class will run from 09:00 to 17:00 each day in the time zone where the class is scheduled.

Course Feedback

“I had a two-day course and it was a really great experience. An amazing teacher and I have learned a lot from him. I recommend him to all the people that want to learn.”
https://www.linkedin.com/in/aleksandar-katalina-83aa582b/"; rel="nofollow" style="color: rgb(18, 83, 173); box-sizing: border-box;">Aleksandar Katalina. Senior Product Owner at Hooloovoo

“I attended a virtual course in Nov 2020. I was a bit worried about the course being online but Simon managed to let everyone feel at ease and encouraged to participate. The course material was very good and understandable and the use of online tools to enable teamwork great.”
https://www.linkedin.com/in/katja-zebisch-6b6b65b3/"; rel="nofollow" style="color: rgb(18, 83, 173); box-sizing: border-box;">Katja Zebisch. Special Projects Lead at Oxford Biomedica

“An engaging and educational two-day course. Utilising all of the digital tools available to deliver a seamless workshop. The learning materials were super clear, and the exercises were fun and snappy. I learnt a lot in two days that I can’t wait to put into practice.”
https://www.linkedin.com/in/nicolascopeland/"; rel="nofollow" style="color: rgb(18, 83, 173); box-sizing: border-box;">Nicolas Copeland. Consultant at Capgemini Invent

“The training provided by TheScrumMaster.co.uk was thoroughly enjoyable and educational. I will be recommending them to others.”
https://www.linkedin.com/in/chrisconnorpmp/"; rel="nofollow" style="color: rgb(18, 83, 173); box-sizing: border-box;">Chris Connor. UK Police

“I attended a class in Chicago. The discussions and facilitated exercises made the material apply to real-world situations. We covered a lot of information in 2 days, and I felt there was excellent value in the class. I would recommend this class to others.”
https://www.linkedin.com/in/vickieali/"; rel="nofollow" style="color: rgb(18, 83, 173); box-sizing: border-box;">Vickie Ali. Motorola

“Really enjoyed the course with TheScrumMaster.co.uk this July. They explained everything very clearly and got us to work in groups to make sure we understood all the concepts.”
https://www.linkedin.com/in/tina-akpogheneta/"; rel="nofollow" style="color: rgb(18, 83, 173); box-sizing: border-box;">Tina Akpogheneta. VMware

“Took the course with TheScrumMaster.co.uk. Found it really helpful and engaging. Would recommend it to anyone .”
https://www.linkedin.com/in/tim-marlow-0925235a/"; rel="nofollow" style="color: rgb(18, 83, 173); box-sizing: border-box;">Tim Marlow. Director

“Thanks TheScrumMaster.co.uk for a great two-day course. It’s a course I’d recommend and it was great value.”
https://www.linkedin.com/in/liz-perry-9ba504a/"; rel="nofollow" style="color: rgb(18, 83, 173); box-sizing: border-box;">Liz Perry. Project Manager

Frequently Asked Questions

What are the course hours?
Courses start at 09:00 and finish at 17:00 each day in the country/time zone listed.

Can I attend from my country?
Yes. Everyone is welcome at all of our courses. You can attend from anywhere!

Can I attend on a different date?
Yes. We run courses regularly and you can find all our upcoming dates on our https://www.thescrummaster.co.uk/public-courses/"; style="color: rgb(18, 83, 173); box-sizing: border-box;">public course page.

Does the course include assessment/certification?
This course has been accredited by the Kanban University. Participants will receive a certificate of completion for the Fit for Purpose course.

How many people will attend?
Our courses are kept small to ensure a premium experience.

I’m not sure if I have enough experience to take the course. What should I do?
Email us at mailto:Support@TheScrumMaster.co.uk"; style="color: rgb(18, 83, 173); box-sizing: border-box;">Support@TheScrumMaster.co.uk and we will advise you.

Can I claim PMI PDU credits for attending the course?
Yes. You can claim 14 PDU’s for attending a course.

Do you offer discounts?
We usually offer discounts for group bookings, not for profit organisations and hardship cases. Find out more at our https://www.thescrummaster.co.uk/discounts/"; style="color: rgb(18, 83, 173); box-sizing: border-box;">Discounts page.

Can I pay via Credit/Debit card?
Yes. Please click the ‘Register’ button at the top of the page, then select the ‘Register now and pay via Credit Card’ option.

Can I pay via Invoice?
Yes. Please click the ‘Register’ button at the top of the page, then select the ‘Register now and pay later via Invoice’ option. Alternatively email us at mailto:Support@TheScrumMaster.co.uk"; style="color: rgb(18, 83, 173); box-sizing: border-box;">Support@TheScrumMaster.co.uk.

Do I need to pay VAT?
For Live & Online Courses, VAT is added if you are in the UK. VAT will not be added if you are in the EU or the rest of the world.

For In-Person Courses, VAT is added if the course is taking place in the UK or EU.

Where can I find your course booking policies?
Visit our https://www.thescrummaster.co.uk/course-policy"; style="color: rgb(18, 83, 173); box-sizing: border-box;">course policy page.

Where can I find more answers to common questions?
Visit our full https://www.thescrummaster.co.uk/faq"; style="color: rgb(18, 83, 173); box-sizing: border-box;">FAQ page for more answers to frequently asked questions.

Where can I contact the trainer with further questions?
Email us at mailto:Support@TheScrumMaster.co.uk"; style="color: rgb(18, 83, 173); box-sizing: border-box;">Support@TheScrumMaster.co.uk.

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